Key Takeaways:

• 1xBet's Monthly Active Users in India increased by 68% in Q1 2025
• Expansion of game portfolio and targeted marketing drove growth
• New partnerships and exclusive games attracted Indian players

1xBet, a major online betting platform, has announced a substantial increase in its Indian user base. The company reported a 68% growth in Monthly Active Users (MAU) during the first quarter of 2025 compared to the previous quarter. This impressive surge is attributed to strategic initiatives in content development, product offerings, and marketing efforts tailored to the Indian market.

The expansion of 1xBet's game library played a crucial role in attracting new users. The platform added over 50 new games through partnerships with leading developers and providers. Notable additions include popular titles from Mancala Gaming, Winspinity, and Gambit. These games feature advanced technical solutions, such as Mancala Gaming's Trigger Bonus System, which allows for customized, real-time bonus activations based on player behavior.

Crash games, which have gained significant traction in India, were a key focus of 1xBet's expansion strategy. The platform introduced several new crash game titles, including 'Chicken Road' and 'Hamster Run' from Inout, as well as offerings from Jili, Macaw Gaming, and Orbital Gaming. These fast-paced, high-risk games have proven particularly appealing to Indian players seeking intense, short-duration betting experiences.

In the Live Casino segment, 1xBet launched two exclusive Shangrila Baccarat tables with live dealers, specifically designed for premium players. This move has been successful in attracting high-value users to the platform's Live Casino section. Additionally, the introduction of 'Agent Spinity', described as India's first interactive game show blending real and virtual gaming experiences, has generated significant buzz in the industry.

To maintain player engagement, 1xBet regularly hosts tournaments with substantial prize pools. The Indian Casino League tournament, coinciding with the IPL 2025 season, drew over 14,000 participants competing for a ₹363,500 prize pool. Another notable event was the 1x Grand Cruise tournament, featuring a €100,000 prize pool.

The platform's promotional strategy has also contributed to its success. New clients are offered a casino welcome bonus of up to ₹1,50,000 plus 150 free spins for their first four deposits. A VIP Cashback loyalty program with eight levels provides ongoing incentives for active players, with cashback rates ranging from 5% to 11% based on VIP status.

1xBet's growth in India is further supported by its diverse payment options, including over 30 methods tailored to the Indian market. These include popular e-wallets, bank transfers, and local payment systems, making it convenient for Indian users to deposit and withdraw funds.

The company's success in India demonstrates the effectiveness of a localized approach in the highly competitive online betting market. By focusing on popular game types like crash games, offering region-specific promotions, and providing familiar payment options, 1xBet has successfully tapped into the growing Indian online gambling market.